FOODABLE NETWORK: Vegan Labeling in the Plant-Based Food Market | BeVeg
Plant-based meat substitutes used to be confined to the aisles of health food stores and stands in farmers markets. However, with the explosion in discussions around the environmental and health consequences of eating meat, plant-based foods are growing in popularity on an international level.
In this episode of Plant-Based Revolution, Carissa Kranz, founding attorney and chief executive officer of BeVeg International, talks about global vegan certification, vegan labeling laws and the importance to consumers.
Kranz shares why she started BeVeg International, a vegan certification firm saying, “As much as we try to be vegan and exist as vegans in a plant-based world. Sometimes it’s impossible to do so, especially when consumer transparency and the laws are not in place to protect us.”
When asked why it is important to define a legal vegan standard for vegan products, Kranz says “it is important to define a legal vegan standard for products that is uniform and applicability and uniform in application and uniform in consumer expectation because right now there is no such thing, there is no vegan word.”
Kranz talks about the benefits to having a BeVeg vegan certification, she says, “by having the most credible vegan logo on your product for vegan certification, you are proving to your consumer that you are taking this seriously and you can partake in the the sales benefit and also you’re protecting your claim.”
When asked about her hopes for the future, Kranz says, “my hopes for the future of vegan and plant-based is that it continues on the trajectory and the trend that it’s currently on.” She adds, “my hope is that all products that are labeled vegan are required to prove their vegan claim.”