OCEANO WINES: Office Hours With Guest Carissa Kranz, CEO of BeVeg!

Animal products in food and beverages and still claim that they are vegan. Carissa Kranz, the CEO of BeVeg! International, the world’s first and only ISO-sanctioned vegan certification provider, has lots to say about truth—or more accurately, untruth—in labeling.

Unlike certification providers in many other segments of the food and beverage industries, BeVeg doesn’t permit applicants to hide behind the claim of trade secrets, instead mandating that every single ingredient in a proposed product be named, regardless of how little of it is contained in that product.